Reason to Use Search Engine Marketing (SEM) for Business

Search Engine Marketing is the form of Internet Marketing, which is used to promote a website in order to increase its visibility in SERP through optimization and advertising. It is the process of gaining the traffic through both paid and unpaid efforts.  

Why you need SEM?

When you spend lots of money to design or develop any website and find no traffic past it. Then you need SEM to get lots of traffic to the website and top rank in SERP. In SEM, you know about search engine i.e. Google, Yahoo, and Bing. These search engines (Google), search your website address in their database after that search engine crawler comes to your website and index the web pages.

Component of SEM 

SEM includes the paid search, such as pay per click (PPC) listings and advertisement and Organic Search (SEO). It focuses on PPC campaigns and its activity. 

1) Search Engine Optimization(SEO)

SEO plays an important role in business. It is the process to increase the number of visitors to the website and place them in search engine result pages (SERP) according to Google algorithm. 

Some elements includes in SEO:-

• On-page and Off-page activity or optimization
• Keywords research
• Content
• Site analysis
• Links
• Analytics
• Webmaster

2) Search Engine Advertising (PPC)

To increase the visibility on the search engine, ads or advertisement plays an important role. You need a PPC campaign for this.PPC (Pay per click) is an internet advertising model to get the direct traffic to the website.  PPC advertisement generates revenue (ROI) each time for web publishers when a visitor clicks on an ad.

Some elements to focus on:-

• Landing page
• Impression
• Bidding
• Quality score
• Conversion rate

Benefits of Search engine Marketing

• Increase Visibility- SEM helps your website to take the actual position in search engine result page (SERP). It provides the internet user to see your website before others.
• Increase Brand Awareness- With SEM, your website takes the top position in the search engine and helps to bring the brand attention to your business. If someone isn’t finding the information, they are able to see your company brand.
• Accurate Market Analysis- SEM provides you to take the accurate market analysis with the analytic tool, which finds the information you need. You can analyze the traffic of the website based on the viewer. Due to this you will be analyzing the market trend and plan.
• Flexible Targeting- According to geographical targeting and time setting, you are flexible to choose your target in order to the market needs and allow you to increase the effectiveness of SEM.
• Flexible Spending- Based on the Google trend, you will spend money according to your budget and plan. You can change the plan monthly, weekly and daily basis because of a user searching for your product. You are able to stop campaigning at any time when you need.