Google Analytics lets the businesses to track their website performance. It is a free tool which is easy to use and provides vital stats to increase the growth of business. However, sometime webmasters commit simple mistakes that can hurt business.
Here are some common Google Analytics mistakes that you can take care of:
Not Using E-Commerce Tracking Data:
For an e-commerce website, setting up e-commerce tracking is essential to find out the revenue, sales, transaction etc to create analytics reports.
With the help of e-commerce function of Google Analytics, you can setup, view and analyze data of different tasks performed by visitors on website.
Using e-commerce tracking set up, you can get the accurate data of the performance of your website and understand customer behavior for different products at different time.
Not Tracking Custom Campaigns:
Tracking the custom campaigns let you monitor the referral traffic to your website. Thus, you can understand which type of content attracts more visitors and create likewise.
To identify the referrals where the visitors come from, you can use Google’s URL Builder Tool or for mobile site you can use Mobile URL Builder Tool.
Not Tracking All Pages:
Webmasters tend to track the data only from high value pages, but the pages with less value are not tracked. Doing this does not give a clear picture of the performance of various pages as well as overall performance of the website. So make it a habit to track all the pages and decide which ones need more attention to perform better.
Cross Domain Tracking Errors:
Sometimes an online activity, such as purchase, occurs on different domains or websites. During a visitor’s checkout process, he is redirected to the bank’s website from the shopping cart of an e-commerce website and back again to the purchase order form of the same website. This process involves different URLs and domains. To track all the activities of visitors during this session, you need to set up cross domain tracking code.
Extremely Low Bounce Rate:
The bounce rate of any website depends on various elements of the website but usually the average bounce rate of any website is from 60% to 80% but 30-50% is considered ideal depending upon the kind of site it is.
Sometimes redesigning a page or some of its elements helps controlling the bounce rate, but a sudden drop or very low bounce rate indicates that there is something wrong with the website unless you have done something extra ordinary to achieve it.
The reason behind the sudden drop of bounce rate is the duplicity of the same Google Analytics Tracking Code on multiple pages. Therefore, whenever a page with the duplicate tracking code is accessed the code is triggered twice and the bounce is not registered.
Here are some common Google Analytics mistakes that you can take care of:
Not Using E-Commerce Tracking Data:
For an e-commerce website, setting up e-commerce tracking is essential to find out the revenue, sales, transaction etc to create analytics reports.
With the help of e-commerce function of Google Analytics, you can setup, view and analyze data of different tasks performed by visitors on website.
Using e-commerce tracking set up, you can get the accurate data of the performance of your website and understand customer behavior for different products at different time.
Not Tracking Custom Campaigns:
Tracking the custom campaigns let you monitor the referral traffic to your website. Thus, you can understand which type of content attracts more visitors and create likewise.
To identify the referrals where the visitors come from, you can use Google’s URL Builder Tool or for mobile site you can use Mobile URL Builder Tool.
Not Tracking All Pages:
Webmasters tend to track the data only from high value pages, but the pages with less value are not tracked. Doing this does not give a clear picture of the performance of various pages as well as overall performance of the website. So make it a habit to track all the pages and decide which ones need more attention to perform better.
Cross Domain Tracking Errors:
Sometimes an online activity, such as purchase, occurs on different domains or websites. During a visitor’s checkout process, he is redirected to the bank’s website from the shopping cart of an e-commerce website and back again to the purchase order form of the same website. This process involves different URLs and domains. To track all the activities of visitors during this session, you need to set up cross domain tracking code.
Extremely Low Bounce Rate:
The bounce rate of any website depends on various elements of the website but usually the average bounce rate of any website is from 60% to 80% but 30-50% is considered ideal depending upon the kind of site it is.
Sometimes redesigning a page or some of its elements helps controlling the bounce rate, but a sudden drop or very low bounce rate indicates that there is something wrong with the website unless you have done something extra ordinary to achieve it.
The reason behind the sudden drop of bounce rate is the duplicity of the same Google Analytics Tracking Code on multiple pages. Therefore, whenever a page with the duplicate tracking code is accessed the code is triggered twice and the bounce is not registered.
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