Avoiding Common PPC testing Myths and Mistakes

PPC testing is a significant practice for driving relevant traffic to websites. The success of PPC campaign depends on properly designed landing page.

With many ads created every day, it’s necessary to know which one will drive more traffic. Therefore, PPC testing helps to determine the type of traffic which you’d potentially drive towards your website.

Below-mentioned are the common myths and mistakes which should be avoided by marketers in order to run a successful PPC campaign:

1. Not removing poor-performing keywords

It’s easy to add new keywords for testing but, not removing poor-performing keywords could harm the testing campaign. Always track which keywords are not performing appropriately and not connecting to your landing pages.

Only use those keywords that are beneficial for driving quality traffic to the landing page. It’s necessary to remove these keywords as these not only bring irrelevant traffic but also, consume your marketing budget.


2. Testing every PPC Campaign

PPC Testing is essential for the success of PPC Campaigns. However before testing creating proper advertisement and landing page is more significant. But testing every PPC ad could be a bad idea.

Testing should be done to find which factors will be able to achieve desired results. Without a proper strategy, testing cannot generate the desired output.


3. Not converting Boring Pages

There’s a myth that boring pages do not convert traffic but, the truth is, boring pages also drive traffic.

You could include the following elements in landing page:


1. Headline: Use primary keyword in the heading tag.
2. Company Info: The company information should be clearly stated along with service(s) or product(s) description.
3. Image: Use appropriate images highlighting the benefits of product(s) and service(s) offered by your company.
4. Call-To-Action: Being the most important part of landing page, you can add various CTAs such as: ‘subscribe to our newsletter’, ‘downloads’ or ‘visit our blog’. Always opt for a ‘single conversion event’ for giving a chance to buyer relate directly to the sale of your products.


4. Not proper strategizing daily marketing expenses

Planning a proper marketing budget is the key to run successful ad campaigns. It’s necessary to drive the serious buyers on your landing page otherwise, it will consume hefty amount of your budget without actually converting sales. You should schedule your ads during peak time and also adjust your bids at several times a day.


5. Not creating Ads matching to landing page

You should create your ads matching to your landing page otherwise, the visitor could get confused after landing to a page with different appearance. Always use keywords which fits your products category and landing page.

Using keywords for those products or service which you aren’t offering might mislead the buyer. This could negatively impact your campaigns and trustworthiness as a company.


6. Not targeting Geographical location

If you're targeting global audience, targeting your local audience is also beneficial. People also tend to buy from local service providers so that they can easily contact the sales team for any after sales problems.

Using geo-targeting for PPC ads not only generate high click-through-rate for a particular location but also reduce the cost-per-click.

PPC is an effective marketing strategy which helps in generating ample of sales. The success of PPC is mainly dependent on the strategy of marketers. If you’re looking for successful PPC strategy, you can get in touch with the experts for the same.